We can provide any or all of the following:
hosting (your own domain name(web address) and
a web/email account that is the server for your web site),
design, scanning, photoshop image
- photography services,
e-commerce, etc. to represent your work in the highest
quality possible on the internet, and
consulting (e-commerce, ebay, paypal, credit cards, web site visitation
search engine listings, etc.)
- MUSICIANS/PERFORMERS: We can provide any
or all of the following:
hosting (see above),
design (see above),
- Music & Video editing & web
conversion, scanning, photoshop image
- photography services
(headshots, CD covers), e-commerce, etc. to represent
your work in the highest quality possible on the internet,
ebay, paypal, credit cards, web site visitation statistics analysis,
search engine listings, etc.)
you're on a tight budget (we at SherwoodHosting are both artists and
musicians too!), so we'll work with you to share the work and let
you do as much as you want/can do. We speak your language.
what you want on your web site and the goals
of your web site are the
single most important thing you can do to begin planning. If you haven't
visited our overview page of tips on
determining your own web content, read that page first.
page goes into detail regarding collecting materials, thoughts, and
plans for organizing and creating your web site content. It can serve
as a checklist and starting point for your thinking and decision
making concerning what content you want for your site and how you
want it to look and operate.
Specific information for Musicians (possibilities for your own web site "features" )
Web portfolio: Web design clients
Hosting Services: List of Selected Clients
TO PREPARE FOR BUILDING A WEB SITE
- Goals! Why do you want a web site?
a web site so your work/exhibits/performances look professional
and are not embarassing
information: Portfolio, resume, samples, selling works/CDs
on the web, FAQ
you create your art/music (text, photos, video clips)
take orders, provide pricing (note that there's quite a range
of solutions from passively showing prices to an elaborate
interactive product selection E-commerce site)
about whom you expect to view your web site
clients, venues, galleries
the demographics of your target audience
do you expect people to find/know about your web site and/or
Collateral (brochures, ads, cards, literature)
and specific announcements that point to your site
referral (links from web rings, arts/music lists, geographical-based
engines (see below also)
materials do you collect for your site?
images, text, video/audio, lists - hardcopy or in a digital
brochures, catalogs, marketing plans, ads, articles,
slides, audio files (CDs), logo, headshots, performance/exhibition
pictures, artwork, diagrams, unique perspective images
do you organize your ideas and information? Categorize!
course you'll have some version of "the standard stuff" (ABOUT,
CONTACT US, DIRECTIONS, PORTFOLIO, SCHEDULE/CALENDAR)
your materials into categories, perhaps using a hierarchical
outline, or pictoral (e.g., "mind map") approach.
Use 3x5 cards, WORD or POWERPOINT outlines, yellow stickies, "backs
major themes and sub-themes, bodies of work
your talents/specialties and what differentiates you from
other similar artists/musicians— what's your selling point?
Decide on a format you'd like for your portfolio presentation.
See our suggestions for
four formats to choose from.
Also see information for
preparing slides for scans and digital files.
to compare "competitors' " web sites to get ideas
out how both local and national artists/musicians in your
field have developed their web site-- what are the best known
for representing/marketing your products/services?
a list of URLs (web addresses) you like/dislike, with notes
about WHY. Include unrelated topic areas if you see something
web-oriented that catches your eye regarding design or approach.
at details like color schems, typography, general layout,
loading time, site organization (is the design intuitive?)
out a competitor's web site pages and mark up (cut and paste)
to see what works for you and how you can adapt the positive
can you start small and then if it's going well expand your site?
be intimidated by "the web" or you'll never get started at
just plan to do a "cover page" that shows address,
phone, and general information single page to start. Then
you see how that goes, add some details.
the basic structure in place and all the information together
-- this is the single most difficult task for most clients.
Once you have the information, it's much easier to arrange
and edit it.
you (and how do you) register your web site with search engines?
engines are great, and you will want to "work with" them
to your advantage
of keywords that are descriptive of your art/music
that your average demorgaphic would use to find
you, say, in the art/music directories. Include common misspellings
too! You want to be findable.
sure to sprinkle these keywords in Titles, Meta Keyword lists,
and your web page text content.
and SherwoodHosting.com clients, upon request, receive free
access to a detailed article about a reasonable approach
Engine registration at minimal cost - a "90% solution" for
a 5% cost. We believe there's no need to spend big bucks
if you follow a few logical guidelines.
- See Search
Engine information summary list
can you drive additional traffic to your web site?
addition to the traditional methods of using links, web rings,
search engines, self-promotion, and exchanging links (cross-referencing
with another site), you can consider the following:
- Include "interesting" and
useful information or benefits on your site to provide an incentive
or reason people will use and return to your site. Perhaps something
of local interest (calendar listings, regional information, activites,
technical/background information about your art); give away something:
recipes, coupons, maps; provide unusual information such as historical
be a repository for clip art that you generate relating to your
work; sponsor a chat room or discussion group; support charities
and fund drives and provide them a page on your site
post updated topics from your site in your exhibition/performances
newsletter or bulletin board; send out postcards announcing a
to your site
contests on your site
can I determine how much traffic is visiting my site?
provides three free tools to analyze and display your web
site traffic. See additional
information on these including our favorite, AWstats.
do you integrate your web site with your overall marketing campaign?
can you keep your site fresh and revitalized without spending
a fortune and taking a lot of time each week to edit it?
DESIGN & MARKETING
to the technical and aesthetic aspects of your web site, we are also
able to assist in other aspects such as marketing, photography, copy-editing,
and helping you get more presence on the web. See some of the details
below which highlight our graphic design, photography, and musical
for our various services shown in a graphic chart
.GIF .PDF (clearer
|Web & Email
Hosting & Consulting
||Marketing & Image
Take your images and perform magic on them!
Authoring (DVD, CD, web interactivity)
(Digital & Film)
Editing & Web Rendering
(Quicktime, RealPlayer, Windows Media,
Web - CD - DV - DVD