many visitors have viewed your site (per day, per month)?
pages are most popular? Which files take the most bandwidth?
browsers & OS
are being used?
- "How" viewers
found your site?
search terms were used to find your site in search engines?
- What's the difference between hits and visits?
our favorite of the web traffic analysis
tools that SherwoodHosting
offers free for you to analyze
your visitor traffic. The statistics
analysis is re-run each night so you have an updated picture of your
each next day. End-of-month snapshots are
kept and are accessible for the prior 12-month period. If you
need different parameter settings, you can always install AWstats
free!) on your own
Mac, Linux, AIX, Solaris) and download your web site's log files
and do custom analysis yourself. However,
the information we provide is likely more than you'll
ever need (or want to try to absorb).
clients like to track the response to a mailing or other marketing.
Others like to see what keywords (search terms) were used to find their
web site. Be particularly careful not to confuse "hits" and "unique
visitors" (although hits is a commonly used term and highly ambiguous,
it is inflated for any useful interpretation of data other than trying
to impress people how popular your web site is). For a small web site,
25-100 visitors per month may be quite good. Contact SherwoodHosting.com
for information on how to drive traffic to your site through "SEO"
(Search Engine Optimization) techniques for your web pages.
is additional information and examples of AWstats.
Example of the first part of an analysis report:
How to view your own Log Analysis:
- Login to your Cpanel using your hosting account username
on which version of Cpanel you use, it may look different from the
screen shots below. In any case, scroll thru
the choices and click on "Web/FTP Stats"
- Then Click on AWstats, and then click on the magnifying glass icon in the row with the domain name you'd like to view.
- AWstats will show you the current
month to-date (up until last night midnight), but you can choose other months (within the last
(Step 2 above) Click on Web/Ftp
(Step 3 for some versions of cPanel) Click on Awstats
Explanation of Hits, Visitors, Unique Visitors, etc.
Traffic Viewed - Html (& PHP, etc) pages and images (& flash, MP3, WMV, etc) assets whose files were requested from http web accesses from our servers.
Traffic Not Viewed - Files requested by robots (search engine cataloguing - a good thing!), as well as other web sites showing images that reside within your own web site. (This is particularly worrisome for large numbers of audio and video files with large sizes that are shown as a part of someone else's site, but you pay the bandwidth quota charges for them.)
Unique Visitors - Even though a visitor may return to your site multiple times within one month (and even view the same page with possibly new updates on it/fresh content), this counts as one unique person visiting your web site in the given month.
Number of (individual) Visits - Even though several pages may be browsed, a given visitor for a specific time period of the visit counts as one visit.
Pages (displayed) - Number of html (htm), PHP, CGI, etc. web pages requested.
Hits - Number of URL web addresses requested from your web site, especially including html, php, all images (especially slices that make up a larger picture), etc.
Bandwidth - The total sum of all the file sizes for files displayed/transferred to and from our servers from your web site.
Note the differentiation
between the terms "hits" and "visits." One
visit is counted when one computer accesses one or more of your web
pages and/or images during a given time period-- this is a pretty accurate
of what you probably want to know about the browsing of your web site.
Many commercial sites boast using the term hits, because one person
page on a site could accumulate maybe 50 hits (due to a matrix of
image slices used to build the graphics on a front page and navigation
See also hits